一年一度的STM报告来了：《What’s Working In Affiliate Marketing 2020》, STM是国外著名收费affiliate学习交流论坛（想要进去看看？点这里了解一下），每年都会按照一定的主题访谈affiliate 行业的各界大牛，包括顶尖Affiliate，电商高手，SEO专家、affiliate network（联盟网络）高层、Traffic Networks （流量源）高层，然后集结成一份两百多页都报告。
采访的主题包括：
- 自我介绍
- 去年成功的经验介绍
- 2020年的专注点是什么? 和去年相比有哪些变化？其中原因
- 过去一年哪些offer/行业和流量类型很热门，哪些在过去一年中下降了？ （简单的说就是哪些流量类型/垂直行业正在蓬勃发展，那些正在消亡？）
- 哪些垂直市场对你来说最强劲？ 是专注于一级GEO（欧盟，美国…）还是在新兴市场中看到更多机会？
- 为今年开始联盟营销新手提供最佳的建议？ （对新手的建议）
具体的内容很长，大概就是围绕以上主题展开，大纲如下：
Disclaimer 3 ………………………………………………………………………………………………………………………. Before Reading This Report 8 …………………………………………………………………………………………. Intel From Spy Tools 13 ………………………………………………………………………………………………………. MagicAdz.co, ‘magicadz’ on STM 13 ………………………………………………………………………….. TrendingProducts.com, Athena Bruton (‘athena’ on STM) 15 ………………………………. Insights From Affiliates 23 ………………………………………………………………………………………………. John Alanis (‘johna5150’ on STM), Email Marketer 23 ………………………………………………… Jed Arden (‘jennatalia’ on STM), Affiliate Turned Entrepreneur 26 …………………………………. Maor “The Wolf” Benaim (‘maorbn’ on STM), Super-Affiliate & Business Owner 29 …….. Matthias Busch (‘codeflame’ on STM), Super-Affiliate 31 ………………………………………………… Emanuel Cinca (‘manu_adefy’ on STM), Founder of WHAT THE AFF 33 ……………………… Ian Fernando (‘ianternet’ on STM), Online Entrepreneur 35 ………………………………………… Roman Ihnatenko (‘cassshy’ on STM), Affiliate 38 ………………………………………………………….. Paul Jey (‘Clickbait’ on STM), Super-Affiliate 40 ………………………………………………………………. Hen Kinan (‘kinan’ on STM), Affiliate & Founder of SHINEz 43 …………………………………… Tim Konijn (‘stickupkid’ on STM), Affiliate, STM Moderator 45 …………………………………….. Mitesh Muley (‘miteshmuley’ on STM), Affiliate Transitioning into Advertiser 47 ………. Sebastian R (‘twinaxe’ on STM), Long-Time Affiliate 49 …………………………………………………. KJ Rocker (‘kjrocker’ on STM), Performance Marketer & Consultant 52 ……………………… Kelly Sheffield (‘thedudeabides’ on STM), Affiliate and STM Moderator 54 ……………….. Servando Silva (‘servandosilva’ on STM), Affiliate Marketer 56 ……………………………………… Jitendra Vaswani (‘Jitendra’ on STM), 6-Figure Affiliate Marketer 58 …………………………… Insights From Ecommerce Experts 61 ……………………………………………………………………………….. Depesh Mandalia (‘Depesh Mandalia’ on STM), Facebook Ads Pro 61 ………………………… Dimitri Nikolakakis, Director of DimNiko Agency 63 ………………………………………………………. Insights From SEO Experts 66 ……………………………………………………………………………………………. Greg Morrison (‘GregMorrison’ on STM), SEO Expert 66 Insights From Traffic Networks 70 .……………………………………………………………………………………. Adcash, Maxime Chevallon, COO 70 …………………………………………………………………………………… Ad-Maven, Matan Smadga, Head of Demand 73 ………………………………………………………………. Advertizer.com & Monetizer.com, Vincent Shilberg, Managing Director Germany 75 …… Adnium, Dayna Deruelle, Business Development 77 ………………………………………………………. EroAdvertising, João Sousa, Head of Advertisers 79 ………………………………………………………… MGID, Daniella Kravtsova, Head of Affiliate & Partnership Marketing 80 …………………… PropellerAds, Olga Dmitrenko, Sales Director 85 ……………………………………………………………. RichPush, Eugene Kuznetsov, Product Manager 88 …………………………………………………………. Traffic Stars, Ema Fulga, Head of Marketing 90 …………………………………………………………………. Insights From Affiliate Networks 92 .…………………………………………………………………………………. Adcombo, Leonid, Co-Founder 92 ……………………………………………………………………………………… Affiliaxe, Oran Furman, Senior Affiliate Manager 95 ………………………………………………………… Aragon Advertising, Todd Stearn, CEO 97 ………………………………………………………………………….. Argyle Media, Benjamin Yong, Founder 99 ………………………………………………………………………… Leadbit, Valery Lyubushkin, CEO 101 ………………………………………………………………………………….. Mobidea, Karina Bielawska, Key Publisher Account Manager 103 ………………………………….. Sinum Vendo, Bobby Verlaat, Head of Publishers 105 ………………………………………………………. Topoffers, Nick Martsenitsen, COO 107 ……………………………………………………………………………….. WeWe Media, Zac Tian, Senior Affiliate Manager 110 ……………………………………………………….. Next Step 112
无论是affiliate marketing这个行业的老手还是菜鸟，相信多多少少能从这个报告中获得一些启发和对大方向的把握，站的高才能看得远，毕竟被访谈的人士都是实战派，是真正在这个行业赚钱的牛人。大方向对了，只要自己努力使点劲，喝点汤总是没问题的。
我浏览了一下，总体来说，其实和2019年相比也没有太大的变化，赚钱的垂直市场无非还是那些。Carrier-billing offers（通过运营商扣费的offer）基本已经死掉了。Push AD还行，但是有做烂的趋势。约会（Dating）、减肥、美容、大人用品依旧长青，毕竟这是人性底层需求，一批老了，又有更年轻的需求成长起来，长盛不衰。另外一个趋势就是越来越多的人开始做自己的产品，可能这才是affiliate的最终归途吧，做affiliate赚钱，但是不可控的因素太多，做自己的产品才是最有前途和成就感的。
还有就是STM的这种营销手法也是值得学习的，对各方面都有利，宣传了Affiliate、Affiliate and Traffic Network、还有STM论坛自己，报告同时也是一本销售力很强的电子书，这也是典型电子书病毒营销应用案例。
