如何在 WordPress 中使用标题分析器来改进 SEO 标题

您是否知道 SEO 标题的更高点击率有助于提高您的 SEO 排名?

您的标题是人们将在搜索引擎结果中看到的第一件事,他们将根据该标题决定是否点击您的链接。标题分析器可帮助您创建引人入胜的标题,从而获得更多点击。

在本文中,我们将向您展示如何在 WordPress 中使用标题分析器来改进 SEO 标题。

使用 Headline Analyzer 工具改进 SEO 标题

什么是标题分析工具以及为什么需要它?

您的博客文章或登录页面的标题对于搜索引擎优化 (SEO)极为重要。一个强大的标题可以让人们点击链接来访问您的WordPress 网站。

当然,点击您的搜索结果的人越多,您获得的流量就越多。但更高的点击率 (CTR) 也可以提高您的搜索引擎排名,为您带来更多访问者。

但是,对于初学者来说,想出一个标题来立即吸引用户的注意力并让他们点击您的网站链接可能会很棘手。这是您可以使用标题分析器工具的地方。

标题分析器是一种工具,可帮助您评估标题并改进文案,使其更具吸引力和点击价值。它为创建不可抗拒的 SEO 标题提供数据驱动的见解和建议。

话虽如此,让我们看看如何使用标题分析工具来改进您的 SEO 标题。

如何在 WordPress 中使用标题分析工具

在 WordPress 中分析标题的最简单方法是使用多合一 SEO (AIOSEO)插件。它是市场上最好的 WordPress SEO 插件,被超过 300 万个网站使用。

AIOSEO 可帮助您针对搜索引擎优化您的网站,而无需任何技术知识或聘请 SEO 专家。该插件在您的WordPress 编辑器中提供了一个标题分析器,以便您可以创建强大的标题。

注意:我们使用的是AIOSEO Lite版本,因为它包含 WordPress 的标题分析工具。我们在 WPBeginner 网站上还使用了一个高级版本,因为它提供了强大的功能,如本地 SEO、智能模式、XML 站点地图等。

您需要做的第一件事是在您的网站上安装并激活 AIOSEO 插件。如果您需要帮助,那么您可以按照我们关于如何安装 WordPress 插件的分步指南进行操作。

激活后,插件将自动启动其设置向导。您可以继续并单击“让我们开始”按钮以在您的网站上配置 AIOSEO 插件。

一站式 SEO 设置向导

有关更多详细信息,您可以参考我们的指南,了解如何正确设置 WordPress 的多合一 SEO。

完成设置向导后,继续编辑或添加新帖子。进入 WordPress 编辑器后,您可以在顶部添加博客文章标题。

在 WordPress 中添加帖子标题

要记住的重要一点是,您的帖子标题和 SEO 标题之间存在差异。帖子标题只会出现在页面上,通常在

标题标签中,具体取决于您的WordPress 主题。

像 AIOSEO 这样的 SEO 插件允许您使用 HTML标签为您的文章添加 SEO 标题。</p><p>SEO 标题不会出现在页面本身上。相反,它是向 Google 等搜索引擎提出的关于您希望如何在搜索结果中显示您的标题的建议。它还显示在浏览器的标题栏中。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMjA4IiB2aWV3Qm94PSIwIDAgNTUwIDIwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="SEO标题示例" height="208" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522863.png" title="SEO标题示例" width="550"/></p><p>默认情况下,WordPress 不允许您输入 SEO 标题。但是使用 AIOSEO,您可以轻松添加 SEO 标题。</p><p>要添加 SEO 标题,只需向下滚动到 WordPress 编辑器中的“AIOSEO 设置”元框,然后在“帖子标题”下输入标题。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMjE4IiB2aWV3Qm94PSIwIDAgNTUwIDIxOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="AIOSEO 帖子标题元框" height="218" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522864.png" title="AIOSEO 帖子标题元框" width="550"/></p><p>该插件还提供智能标签,因此您可以自动将信息添加到您的标题中,例如当年、作者姓名、类别、网站标语等。</p><p>为您的文章添加标题后,您可以使用 AIOSEO 对其进行分析。您所要做的就是点击右上角的“SEO Headline Analyzer”按钮。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMjczIiB2aWV3Qm94PSIwIDAgNTUwIDI3MyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="单击 SEO 标题分析器按钮" height="273" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522865.png" title="单击 SEO 标题分析器按钮" width="550"/></p><p>AIOSEO 会向您显示关于您的标题的分数,范围从 1 到 100。70 分或更高的分数表明你写了一个强有力的标题。</p><p>如果您的分数低于 70,请不要担心。标题分析器将向您展示如何提高分数并使您的标题更具吸引力的建议,以便您获得更多点击和流量。</p><p>现在您可以向下滚动并查看副本的字数平衡。该插件将查找常用词、不常用词、情感词和有力词。</p><p>这些词有助于引发听众的心理或情感反应。创建标题时,您可以使用此类词来提高标题得分并提高其点击率 (CTR)。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iNDM0IiB2aWV3Qm94PSIwIDAgNTUwIDQzNCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="检查副本中的单词平衡" height="434" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522866.png" title="检查副本中的单词平衡" width="550"/></p><p>接下来,您可以检查标题的情绪。与中性或负面的标题相比,具有积极感觉的标题往往会获得更好的参与度和更多点击。</p><p>除此之外,该插件还将向您显示标题类型。例如,您可以查看您的标题类型是操作指南帖子、列表帖子、资源帖子还是更多。</p><p>这些类型的标题往往比通用标题获得更多点击。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMzk1IiB2aWV3Qm94PSIwIDAgNTUwIDM5NSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="分析标题的情绪" height="395" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522867.png" title="分析标题的情绪" width="550"/></p><p>之后,您可以向下滚动并在标题分析器工具中检查标题的字符数和字数。</p><p>建议标题写在 55 个字符以下,以便搜索引擎在搜索结果中充分显示文字。</p><p>如果您的标题超过 55 个字符,那么搜索引擎可能会在最后截断文本。如果重要的单词被截断并且标题的含义不明确,这会降低您的点击率。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMjYzIiB2aWV3Qm94PSIwIDAgNTUwIDI2MyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="检查字符数和字数" height="263" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522868.png" title="检查字符数和字数" width="550"/></p><p>接下来,您可以分析标题的开头和结尾 3 个单词。大多数读者通常会在决定点击之前浏览标题并查看标题中的开头和结尾 3 个单词。</p><p>使用这些信息,您可以将目标关键字和最重要的信息放在开头,以吸引读者的注意力。</p><p>AIOSEO 标题分析器还显示您的标题将如何出现在搜索引擎页面结果中的预览。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMzg4IiB2aWV3Qm94PSIwIDAgNTUwIDM4OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="通过预览检查开头和结尾的单词" height="388" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/1522869.png" title="通过预览检查开头和结尾的单词" width="550"/></p><p>如果您的标题得分不高,那么您可以轻松尝试新标题并在更改之前对其进行分析。</p><p>您所要做的就是切换到工具中的“尝试新标题”选项卡,输入您的新标题,然后单击“分析标题”按钮。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iNDAwIiB2aWV3Qm94PSIwIDAgNTUwIDQwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="在 AIOSEO 中尝试新的头条新闻" height="400" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/15228610.png" title="在 AIOSEO 中尝试新的头条新闻" width="550"/></p><p>AIOSEO 将向您显示新标题的分数,并将其与当前的 SEO 标题进行比较。</p><p>您可以为您的WordPress 博客文章尝试多个标题,并分析他们的分数,看看哪一个效果最好。</p><p>在您点击发布之前,请查看我们的博客文章优化清单,以确保它已完全优化以获得尽可能多的流量。</p><p>专业提示:搜索控制台 + 标题分析器</p><p>您可以像专业人士那样更进一步,将标题分析器与来自 Google Search Console 的见解结合起来。</p><p>如果您查看我们的最终 Google Search Console 指南以增加流量,您会看到有一个部分是关于查找可以轻松排名的低悬挂关键字。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NTAiIGhlaWdodD0iMzAzIiB2aWV3Qm94PSIwIDAgNTUwIDMwMyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" alt="按位置过滤" height="303" data-sizes="auto, (max-width: 550px) 100vw, 550px" data-src="https://www.myit66.com/wp-content/uploads/wpstart/15228611.png" title="按位置过滤" width="550"/>然后,您可以使用标题分析器调整这些博客文章的标题,使其更吸引人。</p><p>随着点击率的提高,您的 SEO 排名也会上升。</p><p>我们希望本文能帮助您了解如何在 WordPress 中使用标题分析器来改进 SEO 标题。您还可以阅读我们的指南,了解如何为您的 WordPress 网站获取免费 SSL 证书以及为您的商店获取最佳 WooCommerce 插件。</p></div><footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://www.myit66.com/category/cms/wordpress" rel="category tag">wordpress</a></span>     </footer></article><div 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